The Acquisition Aims To Expand The Group’s Creative Services Into New Markets
The Independents, a leading global communications group specializing in luxury, fashion, and lifestyle, has expanded its portfolio by acquiring Kitten Production, a creative agency known for its work in the luxury and fashion industries.
Founded in 2015 by Jonathan Boyer and Romain Blanquet-Ferrero, Kitten Production offers expertise in producing stills, motion, and digital content. The agency has built a diverse client base, including high-profile luxury brands like Louis Vuitton, Jacquemus, and Saint Laurent, through its offices in Paris, Barcelona, and Milan.
“Kitten Production has a proven record of exemplary content production in the luxury sector, and our strong Group synergies will allow us to bring together our agencies’ individual strengths to service clients with an enlarged offering,” said Isabelle Chouvet, CEO of The Independents. “Their expertise in content production is a huge advantage for the group, and we aim at leveraging our global platform to support their development in new markets. As part of this initial growth strategy, we are set to launch Kitten Production in New York and Tokyo.”
In addition to expanding geographically, Kitten Production has developed new services over the years, including fashion show production through Kitty Events and equipment rental services through Eqpmt. These expansions reflect the agency’s ability to adapt and grow with its clients’ needs.
“Joining The Independents group felt like the natural next step for Kitten. A new and exciting chapter for all our teams. We have always been inspired by the unique way The Independents works and develops its projects. This will allow us to expand our savoir-faire even further for our clients, and to open up to new horizons such as Asia and the United States,” commented Boyer and Blanquet-Ferrero. “And on top of that, it will bring Kitten’s expertise to the heart of one of the most ambitious groups. Together, we will pave the way for the development of even greater ambitions.”
The acquisition, fresh off the recent acquisition of Dubai-based Bureau Béatrice, is expected to enhance The Independents’ service offerings while allowing Kitten Production to tap into the group’s extensive network of entrepreneurs. This collaboration is anticipated to lead to more innovative, cross-cultural projects in the luxury, fashion, and lifestyle sectors.
