Review of Louis Vuitton Spring 2025 Ad Campaign by Photographer Steven Meisel with models Lisa and Saoirse Ronan
Louis Vuitton finds contemporary new dimensions within art history for its Spring 2025 campaign, lensed by photographer Steven Meisel.
The campaign further develops creative director Nicolas Ghesquière’s partnership with French conceptual artist Laurent Grasso, which first took the shape of the three intricately crafted looks that integrated Grasso’s otherworldly landscapes featuring floating spheres and fiery torches that closed Ghesquière’s Spring 2025 runway show. For the campaign, three new works from his series Studies into the Past introduce a new surreal subversion of classic landscape painting. Expansive compositions of pristine landscapes exude a sense of harmony and the idealized purity of nature that hearkens back to Renaissance-era art perspectives – but these innocent tableaus are challenged by a clever use of shading and geometry that makes the canvases appear concave, sinking back into a shadowy rectangular prism.
Dressed in statement looks from the collection, house ambassadors Saoirse Ronan and Lisa of Blackpink exude soft power as they stand before these artworks, futuristic muses who are unbound by time.
The themes of meta-imagery and contemporary perspectives on past art movements connect beautifully with Ghesquière’s signature design practice of melding historical motifs and structures with an avant-garde perspective. The striking and conceptually engrossing imagery also underscores the house’s connections with the world of fine art and contemporary cultural innovators, and though the campaign forms a nod to history, it loses none of its digital resonance.
Setting another strong example for how impactful a thoughtfully selected artist collaboration can be, Louis Vuitton bridges past and present and paints a powerful portrait of artful contemporary womanhood.
Louis Vuitton Creative Director | Nicolas Ghesquière
Photographer | Steven Meisel
Models | Lisa and Saoirse Ronan
Stylist | Marie-Amélie Sauvé
Artist | Laurent Grasso