Rabanne Spring 2025 Ad Campaign

Review of Rabanne Spring 2025 Ad Campaign by Agency 5 Etoiles and Photographer Alasdair Mc Lellan with models Mica Arganaraz and Kieran Celzo

A daydream of summer softness, Rabanne’s latest campaign channels texture, translucency, and tension. The imagery was lensed by photographer Alasdair McLellan.

The campaign draws its evocative visual atmosphere through a carefully crafted dialogue between Julien Dossena’s Spring 2025 collection and a dreamlike location. The fading light of dusk glints off a signature chainmail bag. Dresses in cinched and softly layered shirting, characters stand reflectively before a pink lake. Mirrored surfaces reflect the delicate shifts of water and daylight.

While the portraits are strong, perhaps most impressive about the campaign is the way it pulls such a powerful sense of mood and atmosphere from still-life product imagery, emphasizing the desirability and clarity of vision of the collection itself. The otherworldly visual atmosphere also still subtly points to that sense of futurism that is core to Rabanne’s heritage, while grounding it in an everyday wearability.