Collaboration adds visual overhaul to pier and Pool Café
Jacquemus has partnered with Monte-Carlo Société des Bains de Mer for a seasonal collaboration at the Monte-Carlo Beach Club. The project includes a redesign of the club’s pier and Pool Café, now decorated in Jacquemus’ color palette: banana yellow, coconut milk white, and black stripes. The brand has also opened two exclusive boutiques at the location, operating solely within the Principality.
The collaboration accompanies broader changes at Monte-Carlo Beach, including a revamp of the Deck and pool area, the recent Michelin star awarded to the Elsa restaurant, the addition of padel courts, and the forthcoming launch of new dining venues. The Jacquemus partnership contributes to this ongoing redevelopment, while maintaining the club’s original identity.
The redesign features sunbeds, parasols, and beach towels in banana yellow or striped coconut milk and black, referencing the “La Croisière” collection shown in Paris in January 2025. These striped patterns also appear throughout the Pool Café’s furnishings. The site includes framed drawings by artists Renoir and Matisse, along with books and furniture linked to the Provence region, a recurring influence for designer Simon Porte Jacquemus.
The collaboration runs until October 7, 2025, at Monte-Carlo Beach, Avenue Princesse Grâce, Roquebrune-Cap-Martin. The Jacquemus boutiques are open daily from 10 a.m. to 7 p.m.
