Italian Tennis Player Joins Fashion House Following Recent Campaign Appearance
Bottega Veneta has named Italian tennis player Lorenzo Musetti as its newest brand ambassador, continuing its alignment with athletes whose discipline meets design.
Currently ranked No. 6 in the 2025 ATP singles rankings, Musetti has gained attention for his performances at major tournaments, including reaching the semifinals at both Wimbledon 2024 and the 2025 French Open. He heads into this year’s Wimbledon seeded seventh and has also represented Italy at the highest level, earning a bronze medal at the 2024 Paris Olympics and contributing to back-to-back Davis Cup titles in 2023 and 2024.
Born in Carrara, Tuscany, in 2002, Musetti first made headlines when he won the 2019 Australian Open boys’ singles title and reached the US Open junior final that same year. Known for his on-court style and inventive play, he has steadily built a presence on the ATP Tour and in the broader cultural space.
His appointment as ambassador follows his role in Bottega Veneta’s recent campaign, “Craft is our Language,” which marked 50 years of the house’s Intrecciato technique. In that project, Musetti considered the importance of physical expression in both tennis and Italian craftsmanship, saying, “The gestures of the hand tell our stories.”
