Ultra-luxury fragrance release limited to 540 pieces worldwide
Maison Francis Kurkdjian is introducing a new ultra-luxury edition of its signature Baccarat Rouge 540. The Baccarat Rouge 540 Édition Millésime will be offered in a red crystal bottle and crystal case, priced at $28,000.
The release is limited to 540 pieces, with small batches of 54 produced annually over the next decade. The bottle was designed by Fred Rawyler and produced by Baccarat artisans, with a 24-carat gold cap and crystal-compatible spray. Each piece comes housed in a spruce box lined with beveled mirrors and leather, accompanied by a hand-stitched lambskin sleeve by Atelier Renard.
The fragrance, enhanced with ambergris, also includes an exclusive membership to Les amis du Rouge, offering up to five annual refills and access to curated brand experiences, including masterclasses and cultural partnerships.
This marks the maison’s first “exceptional piece” launch, expanding LVMH’s ongoing push into ultra-high-end fragrance editions aimed at collectors.
