The three-year agreement supports a new cultural platform dedicated to interdisciplinary creative exchange
Puig announced a three-year partnership with the Fondazione Dries Van Noten, the cultural initiative founded by Dries Van Noten and Patrick Vangheluwe, which opened in Venice on April 25, 2026. The collaboration aligns the Barcelona-based beauty group with the foundation’s mission to foster dialogue across fashion, art, design, and craftsmanship.
Established following Dries Van Noten’s departure from his namesake brand in 2024, the Fondazione operates as an independent platform hosting exhibitions, residencies, and educational programs. The initiative aims to connect established and emerging creatives through a multidisciplinary approach rooted in material practice and cultural exchange.
“Creativity lies at the heart of Puig’s identity and long-term vision,” said José Manuel Albesa, CEO of Puig. “We are pleased to continue our relationship with Dries Van Noten by supporting the Fondazione he has created with Patrick Vangheluwe.”
The partnership reflects Puig’s broader strategy of maintaining long-term relationships with the founders of brands within its portfolio, extending beyond their roles within the company. Dries Van Noten, whose label remains part of Puig’s fashion division, described the collaboration as a continuation of a shared commitment to creativity as a driver of cultural expression.
The Fondazione’s inaugural presentation, titled The Only True Protest Is Beauty, opened alongside the launch and brings together more than 200 works spanning fashion, art, and design. Installed across multiple rooms within a Venetian palazzo, the exhibition juxtaposes historical craftsmanship with contemporary practice, featuring contributions from designers and artists including Christian Lacroix, Comme des Garçons, and Misha Kahn.
The partnership positions Puig within a broader cultural ecosystem, supporting initiatives that extend beyond product into artistic and educational programming, while reinforcing its association with creativity as a core component of brand value.
