The F1-Inspired Collection Also Gets a Surreal Campaign Treatment Directed and Styled by Rocky Himself
Puma and A$AP Rocky have launched their latest collaborative collection. Again drawing on the visual language and technical prowess of motorsport, the collection encompasses an array of footwear, apparel, and accessories.
Anchoring the collection is the Inhale Sneaker, a classic silhouette originally introduced in the 2000s, personally selected by A$AP Rocky from the Puma archive. Other pieces include a sweatsuit that mimics the look of a distressed racing suit, a knit balaclava, racing gloves, and more.
“This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP Rocky. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.”
Directed, styled, and even scored by Rocky himself, the accompanying campaign draws on the vernacular of German expressionist cinema while combining it with the iconography of childhood play, making for a unique visual world that is at once whimsical, surreal, athletic, and stylish.
