Bottega Veneta expands its cultural programming with a multidisciplinary exhibition by Björk at the National Museum of Iceland in Reykjavík
Bottega Veneta has presented Björk: Echolalia, an exhibition opening at the National Museum of Iceland in Reykjavík on 30 May 2026 and running through 20 September 2026, featuring a series of large-scale audiovisual installations developed in collaboration with Björk and opening with the artist wearing looks designed by Creative Director Louise Trotter.
The exhibition brings together three principal works, including Ancestress and Sorrowful Soil, originally developed for Björk’s 2022 album Fossora and reimagined for a museum context, alongside a newly commissioned film and sound installation titled Nerve Bloom. The latter was developed in collaboration with painter Natalia Kleszczewska, computer graphics director Natalie Liu, and Björk as creative director, extending the project’s emphasis on cross-media authorship and experimental production frameworks.
Installed at the National Museum of Iceland, National Museum of Iceland, Ancestress is presented as a site-specific work set in an Icelandic valley and structured as a meditation on ancestry and grief, combining cinematic landscape imagery, choral performance, and movement. Sorrowful Soil is staged as a nine-part immersive sound installation composed for thirty-channel speaker systems, featuring the Hamrahlíð Choir under the direction of Þorgerður Ingólfsdóttir, extending the work’s original recording into a spatialized museum environment.
Nerve Bloom introduces new material connected to Björk’s forthcoming body of work, positioning the exhibition as both a retrospective reframing and a forward-facing development of her evolving practice across sound, film, and immersive technology. The project situates Björk’s interdisciplinary methodology within an institutional exhibition format while maintaining its original emphasis on hybrid production between music, visual art, and digital environments.
The collaboration reflects Bottega Veneta’s continued investment in cultural programming that extends beyond traditional fashion presentations into museum-based and artist-led formats. The exhibition underscores a broader industry trend in which luxury houses increasingly engage with experimental artistic practices as part of long-term cultural positioning, while supporting projects that operate across performance, installation, and film-based disciplines.
