The seasonal selection expands Ami Paris’ lifestyle positioning through relaxed silhouettes, signature accessories, and the continued rollout of its Mirage sneaker line
Ami Paris has unveiled Ami d’Été, a seasonal selection of menswear and womenswear inspired by the relaxed atmosphere of summer in the South of France. Available globally through the brand’s retail network and e-commerce platform, the collection introduces lightweight wardrobe staples designed around ease, versatility, and understated elegance.
The offering combines relaxed silhouettes with airy fabrics, featuring vintage-inspired polo shirts, wide-leg trousers, bowling shirts, and flowing maxi skirts. Balancing structure and fluidity, the collection reflects a casual approach to summer dressing while maintaining the refined aesthetic that has become central to the Paris-based label’s identity.
Pattern plays a key role throughout the selection, with stripes, checks, and polka dots adding visual energy across both menswear and womenswear. The palette centers on shades of red, blue, white, and black, reinforcing the collection’s emphasis on timeless wardrobe codes while introducing seasonal vibrancy.
Accessories remain an important component of the Ami d’Été proposition. Oversized tote bags, sunglasses, statement jewelry, and branded caps extend the collection’s lifestyle appeal, supporting the brand’s broader strategy of building a cohesive product universe beyond ready-to-wear.
The campaign also highlights the continued development of the Mirage sneaker, which has become a core footwear offering within the Ami Paris assortment for both men and women. In addition, the collection incorporates a royal blue T-shirt from the brand’s 15th-anniversary capsule, Thank You For Being a Friend. The piece references founder and creative director Alexandre Mattiussi’s message of appreciation to the individuals and communities that have supported the brand since its launch.
The release arrives as luxury and contemporary brands increasingly use seasonal capsules to reinforce brand identity between major runway moments. For Ami Paris, Ami d’Été serves both as a commercial summer offering and as an extension of the brand’s long-standing association with relaxed French style, while continuing to broaden its product categories and global reach.
