Amiri Takes Us Back in Time – Again
Review of Amiri Fall 2025 Men’s Fashion Show
By Mark WIttmer
THE COLLECTION
THE VIBE
60s glam. Soulful tailoring.
Following the huge success of his signature very distressed (and very expensive) jeans and a stake from OTB, Mike Amiri has pivoted from his earlier days of grunge-lux SoCal streetwear toward collections that draw heavily on 60s Hollywood while reading like an audition for creative director of menswear at Dior, Louis Vuitton, or Celine. Spring 2025 sees Amiri continue to accelerate in this direction, delivering its most richly realized pastiche of 60s cinema and music scenes yet – perhaps even to the point of making us question what this brand stands for.
Amiri spun a set of 60s semi-formal classics. Anchored by generously cut double-breast suits, the collection also encompassed leather trench coats and safari jackets, playful riffs on the tuxedo, souvenir bombers, and preppy cardigans.
The color palette of amber, ruby, amethyst, and chocolate brown was relatively subdued, but never neutral – especially as every other look was blinged out with rhinestones or sequins, intricate metallic embroidery, or shimmering velvet that brought a rockstar-worthy sense of glam. These looks would be right at home amid clouds of cigar smoke in a recording studio or conversation pit.
Also notable was the introduction to the runway of womenswear. While the brand has been selling a core wardrobe of women’s pieces for a while, this was the first time we saw it take the spotlight. While there was a lot of crossover with the men’s suiting, a sleeveless knit and a fluid silk dress felt like a commanding, if not fresh, way to announce a further push into this category.
THE DIRECTION
THE WRAP UP
Amiri treats its historical source material very well. For what it is, the collection looks great. But the deeper that Amiri moves into this territory, the more we have to question why. Why are these clothes that look like costumes for a glam-rock biopic relevant to luxury customers today? What does Mike Amiri have to tell us about why revisiting this era is meaningful? As beautifully made and as smartly styled as the collection may be, it doesn’t answer these questions.
