Amiri Takes Us Back in Time – Again
Review of Amiri Fall 2025 Men’s Fashion Show
By Mark WIttmer
THE COLLECTION
THE VIBE
60s glam. Soulful tailoring. Cinematic dreams.
Following the huge success of his signature very distressed jeans and a stake from OTB, Mike Amiri has pivoted from his earlier days of grunge-lux SoCal streetwear toward collections that draw heavily on 60s Hollywood – the city he calls home – while making the case for his potential as creative director of menswear at Dior, Louis Vuitton, or Celine. Fall 2025 sees Amiri continue to accelerate in this direction, delivering its most richly realized pastiche of 60s cinema and night life. It’s a nostalgic and optimistic look back at during a contemporary moment when optimism is in short supply.
Amiri spins a set of 60s semi-formal classics. Anchored by generously cut double-breast suits, the collection also encompasses leather trench coats and safari jackets, playful riffs on the tuxedo, souvenir bombers, and preppy cardigans, all perfectly layered for louche elegance. The rose emerges as the central motif of the collection, appearing across prints, jacquard fabrics, and lapel brooches, as well as a sculptural golden rose that, in a poetic touch, many of the models carry delicately between their fingertips.
The color palette of amber, ruby, amethyst, and chocolate brown was relatively subdued, but never neutral – especially as every other look was blinged out with rhinestones or sequins, intricate metallic embroidery, or shimmering velvet that brought a rockstar-worthy sense of glam. These looks would be right at home amid clouds of cigar smoke in a recording studio or conversation pit.
Also notable was the welcome introduction to the runway of womenswear. While the brand has been selling a core wardrobe of women’s pieces for a while, this was the first time we saw it take the spotlight. While there was a lot of crossover with the men’s suiting, a sleeveless knit and a fluid silk dress felt like a commanding way to announce a further push into this category.
THE DIRECTION
THE QUOTE
“Hollywood is where you go to dream – where people go to build, and to rebuild. That’s the nature of the city of Los Angeles. This collection is a homage to Hollywood and to Los Angeles, a celebration of the city I call home. A collection filled with optimism, dreams and love.”
THE WRAP UP
The devastating Los Angeles wildfires began just two weeks before the collection took the runway, so they weren’t an influence in designing the collection – but the timing does still feel particularly meaningful. At a time when our contemporary world feels precariously threatened, even doomed, a collection like this one invites us to escape into a nostalgic optimism, invites us to keep dreaming. This vision of Hollywood may be one of the past, but in Mike Amiri’s hands, it lives again for a new generation. With an insider’s eye, he guides us to the nooks and nightclubs of a vibrant city and the larger-than-life characters who call it home, bringing them back to life at a time when we need them the most.
