The Brand’s Third Brazilian Location Has Opened in São Paulo’s Popular Iguatemi Shopping Mall
Balenciaga has unveiled its latest store within Iguatemi, a prominent shopping mall in São Paulo, Brazil. The luxury brand opened the 3,230-square-foot boutique on Monday, offering a range of men’s and women’s ready-to-wear, shoes, bags, accessories, eyewear, and jewelry.
This new store’s design follows the Balenciaga’s Raw Architecture concept, characterized by an elevated aesthetic reminiscent of construction sites and abandoned spaces. The construction incorporates existing elements, minimizing the use of raw materials, aligning with Balenciaga’s sustainability commitment.
The store features brushed concrete floors resembling sidewalk tiles, walls and shelving units made of untreated concrete slabs for an indoor/outdoor illusion, visible ceiling grids, industrial lighting systems, and locally made vegan alternatives to leather. The design also includes anodized metal, underlit shelving, and a lightbox.
This new boutique marks the third Balenciaga storefront in Brazil, with the other locations situated in another Iguatemi mall in São Paulo and the Village Mall in Rio de Janeiro.
