Top 10 Accessories Ad Campaigns of Fall 2021

The Best Accessories Fashion Ad Campaigns of Fall 2021 as chosen by Kenneth Richard

Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach.

Though they can often feel less involved concept- or narrative-wise, accessories campaigns are an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.

Gucci shared a pair of accessories-focused campaigns this season that, in addition to their lush visuals, did strong work to solidify the house’s legacy at the center of cultural movements and artistic scenes like music and cinema.

Hermès also shared a pair of campaigns that casted their star accessories as the protagonists of imaginative worlds, one fantasy and one science-fiction.

13 09 SR lands at the top of our list with its very first campaign. The accessories house, recently launched by Carven veteran Serge Ruffieux, made a very strong debut with a slick and simple set of imagery that effortlessly communicated the fresh aesthetic direction of their sustainable collection.

Here are The Impression’s picks for the Top 10 Accessories Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.