Best Men's Fashion Ad Campaigns of Fall 2020

The Best Men’s Fashion Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard

Gone are the days when menswear campaigns lagged behind women’s in terms of concept, artistry, and production value. The Fall 2020 season brought quite a few changes and challenges, but it also afforded creatives more time alone to develop their work. Thus, we’ve gotten to see many fashion houses push the integrity of their communications for menswear to a level we’re mostly accustomed to seeing for the best women’s campaigns.

Men’s campaigns this season brought a new and needed urgency to their depictions of masculinity. Many of our favorite campaigns felt concerned with the future, using male characters to embody both positive leadership and the dangers of patriarchal arrogance. Daily Paper created a quietly beautiful campaign in celebration of black fathers, beautifully lifting them up as leaders and protectors of the next generation. Louis Vuitton used imagination and the visual metaphor of clouds to send a similarly uplifting message. Raf Simons, on the other hand, explored sci-fi psychedelia to create a beautiful but ominous set of imagery which warned of climate catastrophe.

It was a great season for tailoring and tailoring-focused campaigns, particularly for Boss and Gucci. Boss used slick and simple black-and-white imagery to communicate the versatile strength of their designs, while Gucci recruited an unexpected trio of personalities for a colorful celebration of eclecticism. Kim Jones of Dior did incredible work combining classic men’s tailoring codes with punk stylings and theatricality for a beautiful vision of a masculinity liberated from toxic binary restrictions.

Here are The Impression’s Top 10 Men’s Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.

Boss

Celine

Celine Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Model | Dylan Delval

Daily Paper

Daily Paper Co-Founders | Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini
Photographer | Florian Joahn
Fathers | Kida Kudz, Mark Maciver, and Grooveguruu
Team | Rodrigo Inada and Rhys Gray

Dior

Gucci

Life Of A Rock Star | Men’s Tailoring Campaign

Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer/Director | Harmony Korine
Talent | A$AP Rocky, Iggy Pop; Tyler, The Creator
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Video Music | “Supernature” Performed by Cerrone, Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak, Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music, Publishing Courtesy of Malligator Préférence under license from Because Music