Top 10 Men’s Fashion Ad Campaigns of Fall 2021

The Best Men’s Fashion Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard

It feels as if every season takes important steps forward when it comes to menswear. Recently, the category has been taking especially strong steps away from playing second fiddle and becoming an important artistic discipline and cultural touchstone of its own, even as the boundaries of gender become excitingly and increasingly blurred. This development of course carries into men’s ad campaigns, where creative directors have an exciting opportunity to develop on the concepts behind their designs, and Fall 2021 saw many strong examples.

Virgil Abloh pitted stylistic and cultural archetypes against each other in a whimsical game of chess for Louis Vuitton, making for a playful subversion of stereotypically aggressive masculinity.

Hedi Slimane’s campaign for Celine repurposed imagery from his Fall 2021 runway show, but the high-octane, motocross-stunt-filled show provided enough of an energetic backdrop for his edgy and youthful designs that we were nothing but happy to see it again.

Our pick for the top spot, AMI Alexandre Mattiussi, was another strong affirmation of the values of friendship, expression, and community at the heart of the brand (its name does mean “friend,” after all). With sincere and subtle portraits, the campaign captures the joy of togetherness and its connection to the expressive power of style.

Here are The Impression’s picks for the Top 10 Men’s Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.