Brunello Cucinelli

Spring 2025 Ad Campaign

Review of Brunello Cucinelli Spring 2025 Ad Campaign by Photographer Morgan Pilcher with models Africa Peñalver, Mark Vanderloo, Olivia Vinten, and Thatcher Thornton

Brunello Cucinelli takes flight with its Spring 2025 campaign, captured by photographer Morgan Pilcher.

Taking its cue from the season’s aviation-inspired and expedition-ready pieces like leather bombers, oversized duffels, and aviator sunglasses, the campaign is centered around aircraft and their spirit of freedom. The collection’s sophisticated lines are framed by the mechanical power of classic small planes, creating an open-ended narrative of exploring in style.

Photographer | Morgan Pilcher
Models | Africa Peñalver, Mark Vanderloo, Olivia Vinten, and Thatcher Thornton
Stylist | Michela Buratti
Hair | Werner Amort
Makeup | Fabiana Clavario
Executive Producer | Camilla Tisi

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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