C.Design Resort 2025 Ad Campaign


Resort 2025 Ad Campaign

Review of C.Design Resort 2025 Ad Campaign by Photographer Simon Lekias with model Riley Russell

C.Design returns with a splash: the recently revived swimwear brand is back with a Resort 2025 campaign by photographer Simon Lekias.

Initially launched in 1993 by designer Claire Metcalf and her husband Gavin Eddy, the Australian swimwear label quickly became an international cult favorite. In the early 2000’s, Claire and Gavin closed the doors to shift focus to raising their three children. Now, 20 years later, the family of 5 have reimagined the iconic brand, offering swimwear inspired by family heritage, 90’s elegance, and contemporary minimalism.

The new Resort campaign taps into this story with nods to archival campaign imagery by the likes of Juergen Teller and Slim Aarons from the brand’s 90s heyday, with Lekias’ portraits of model Riley Russell updating this classic perspective of sensual minimalism for the brand’s new era.

Simple, sensual, and sunny, C.Design’s new chapter has us ready to dive into summer.

Creative Direction | Catinella
Photographer | Simon Lekias
Model | Riley Russell
Stylist | C.Design
Hair & Makeup | Noni Smith