Calvin Klein shared a first look at actor, producer, and director,Michael B. Jordan, in the brand’s Spring 2023 seasonal campaign. This is Jordan’s first campaign with Calvin Klein. Shot by renowned photographer duo Mert & Marcus, Michael B. Jordan embodies confident ambition through elevated portraits that capture his energy, passion and physical intensity. Styled in the new Calvin Klein 1996, Athletic and Modern Cotton Performance underwear styles, the visuals reinforce his discipline and uncompromising commitment to his craft.
Michael B. Jordan’s campaign images can be seen on Houston St. and La Cienega billboards starting February 27 as well as Calvin Klein social media. Calvin Klein’s full Spring campaign will be revealed on March 15th.