The Australian Luxury Brand Continues to Expand Its Global Footprint
Australian luxury brand Camilla has recently opened its inaugural New York boutique located at 1015 Madison Avenue. This new establishment is part of the brand’s ongoing expansion in the United States and joins other Camilla locations in Short Hills, N.J.; Miami; Coral Gables, Fla.; Costa Mesa, Calif.; and Canoga Park, Calif. Globally, Camilla operates 31 stores.
Spanning over 1,600 square feet, the Madison Avenue boutique will showcase the Camilla mainline collection titled “Rua Du Universo,” inspired by the founder and creative director Camilla Franks’ travels through Portugal. The store will also feature a variety of ready-to-wear, swimwear, resort wear, and accessories. Additionally, it will offer exclusive “Pinnacle Pieces” which are not widely available, with retail prices ranging from approximately $300 to $3,000.
The product assortment at the Madison Avenue location includes 32 percent dresses, featuring eye-catching maxis, silk slips, and minis; 6 percent caftans in both short and long styles; 23.5 percent separates such as shirts, blouses, pants, shorts, and skirts; and 9.9 percent swim and accessories, including bikinis, jewelry, bags, and footwear.
The decor of the boutique reflects the global “Camilla Hotel of Curiosity” concept, tailored with a distinct New York flair. It includes custom-designed wallpaper, hand-embroidered tapestry, a Champagne bar, and a train installation, providing a unique shopping atmosphere.
As part of its strategic growth over the next five years, Camilla is exploring potential new locations in Las Vegas, Orlando, Scottsdale, Palm Springs, Hawaii, and Houston.
The Manhattan store officially opened last Thursday, and an opening celebration is scheduled for April 12. The event will include coffee, Champagne, personalized styling sessions, and presentations of looks from the new The White Lotus x Camilla capsule and the seasonal Rua Do Universo collection.
Founded in Bondi Beach in 2004, Camilla has grown into a renowned global print house and luxury brand. The brand’s collections, known for their hand-drawn prints created by in-house artists and meticulously sewn embellishments, are sold in over 55 countries worldwide.
