Charlotte Casiraghi Plans To Champion Literature As Chanel’s Spokesperson
Starting January 1st 2021, Charlotte Casiraghi will become an ambassador and spokesperson for Chanel and will be the face of the campaign for the Spring 2021 RTW collection imagined by Virginie Viard. The campaign has been photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin.
This announcement seals a long relationship based on trust and friendship, started by Karl Lagerfeld and continued today by Virginie Viard. Close to the House since her teenage years, photographed by the designer for the book The Little Black Jacket: Chanel’s Classic Revisited by Karl Lagerfeld and Carine Roitfeld in 2012, Charlotte Casiraghi has always been loyal to the House, attending numerous Chanel events and shows, and regularly wearing its creations.
With a degree in philosophy and a passion for literature and poetry, the new Chanel ambassador and spokesperson is President of the Rencontres philosophiques de Monaco, an association she founded in 2015, whose aim is to celebrate and promote philosophy through monthly themed events dedicated to reflection, discussion and the passing on of ideas. She is also a distinguished horse rider, who has taken part in several show-jumping competitions and is a patron of the Monte-Carlo International Jumping event.
Perpetuating Gabrielle Chanel and Karl Lagerfeld’s unconditional love for literature, Chanel, Virginie Viard, and Charlotte Casiraghi will unveil a project entitled Les Rendez-vous littéraires rue Cambon [Literary rendezvous at rue Cambon]. Throughout 2021, these themed encounters, which will be presented on Chanel’s website and social networks, will bring together female writers and actresses in the company of friends of the House to read, discuss and share their unique perspectives on works of literature they hold dear — their own writing included.
The first of these rendezvous will take place on Tuesday January 26th 2021 in the salons of 31 rue Cambon. The campaign for Chanel’s Spring 2021 Ready-to-Wear collection will be unveiled on January 1st.
