Chiara Boni Departs Namesake Label Amid Ownership Change

Chiara Boni Departs Namesake Label Amid Ownership Change

The Founding Designer Steps Down as the Germanetti Family Acquires Remaining Stakes in the Company With Plans to Expand

Designer Chiara Boni is stepping down from the fashion brand she established in 2009 as the Germanetti family takes over the company.

The Germanetti family, who had owned 50 percent of the shares since 2009, has now acquired the remaining 48 percent stake from Boni and an additional 2 percent from investor Boris Collardi. Their initial investment in the company dates back to 2005.

CEO Maurizio Germanetti expressed optimism about the company’s future despite differences in strategic views with Boni. He mentioned plans for a new creative organization and the potential promotion of an internal designer to a key role.

With a focus on sustainable jersey fabrics, Chiara Boni La Petite Robe generated sales of 20 million euros in 2023, a decrease of 12 percent compared to the previous year. Germanetti attributed this decline to a shift in consumer spending following the COVID-19 pandemic.

Germanetti outlined ambitious plans for the brand, aiming to double sales within three years by entering new markets, expanding the product range, and opening flagship stores. The company currently operates stores in Milan and Rome, with plans for another location in Europe.

We are doing all needed investments to grow the company. Our goal is to double sales in three years by expanding to new markets, expanding the product offering which can no longer be confined to gowns, and opening flagship stores.

Maurizio Germanetti

Chiara Boni La Petite Robe has a strong presence in the U.S., Europe, and the Middle East. While traditionally showing at New York Fashion Week, the brand returned to the Milan schedule last year.