Chloé

Skiwear Capsule Winter 2020 Ad Campaign


Chloé and Fusalp reveal a skiwear capsule for Winter 2020. 

The dynamic visions of two heritage French labels have converged as a skiwear capsule suited for both the city and the slopes. Teaming up for the first time, Chloé and Fusalp have introduced a co-branded offering of technical outerwear, knitwear, and accessories designed for active elegance and contemporary cool.

By coincidence, Chloé and Fusalp both date back to 1952, and have both established recognizable signatures and enduring values. For this capsule, silhouettes combine Fusalp’s technical style and functional expertise with Chloé’s elevated fashion design. Spanning classic navy, winter white, vibrant red, beige rosé, and antique rust, the palette nods to Fusalp’s tradition of outfitting France’s national ski team while alluding to the naturally feminine tones that are emblematically Chloé.

Developed by Fusalp, the capsule gives off a stylized performance aesthetic and consists of a quilted doudoune, a smocked jacket, fitted and high-waisted boot cut pants, color-blocked knits, and an iconic ski suit with graphic contouring. The accessories include sporty gloves, a branded helmet, and statement ski goggles (made by Dragon). Each piece is labeled with an insignia representing the brands’ partnership. As a comfort-chic statement that is not limited to sport, the overall look is sleek with a certain vintage athletic allure. Bring on the winter! 

The Chloé x Fusalp capsule will launch exclusively through NET-A-PORTER on October 15, 2020 and will be available through the brands’ boutiques globally, including both online sites, on November 1, 2020.