Amsterdam based clothing house, Daily Paper, opened the doors to their inaugural NYC Flagship Store located on 18 Delancey Street, NYC.
The new two story building with 1,140 sq ft retail space mirrors the brand’s Afrofuturistic aesthetics leading with a very strong Dutch Base with a combination of the ancient with the present, but very much looking to the future.
The combination of rich African cultural heritage leads as the source of inspiration in conjunction to the contemporary designs which has allowed Daily Paper to become one of the fastest-growing European fashion brands. The Daily Paper collection features accessories, ready-to-wear and a series of capsule collections created in collaboration within the music, culture, art and fashion sectors.
The Daily Paper Team in partnership with interior architect designer Heather Faulding of 4plus Design prioritized the store features inclusive of a facade, statues, mosaic, arches, glass floor, coffee bar & lounge and mural.
Established on the pillars of inclusivity, creativity, unity and heritage, Daily Paper has made strides in connecting and building relationships with talent in the US including Grammy Award Winning Artist Lil Nas X, Keke Palmer, Anderson Paak, Young Thug, Summer Walker, Liam Payne, Quavo, Wale and more.
Inspired by the design and interior of the Daily Paper NYC Flagship store is rooted in a combination of ancient with the present but very much looking into the future. The Daily Paper store will have a strong sense of community and involvement – not just shopping but aclub feeling interwoven.
Highlighted design elements include a Dutch Gable over the entry and panels over the façade using the soda cans in a pattern that evokes the beadwork of Africa. In addition to the smaller windows to show only a vignette to draw people in, incorporating a museum feeling with reverence to play and contrast with the product. Statues on columns evoke the ancient subject with a present day character and mannequins designed with a futuristic glimpse with full height glass display cases for accessories to mirror the museum element.
Added features are a mosaic located in the center integrating little lights in the position of the stars when Daily Paper was formed and the arches and beams above create the rich atmosphere of Old Dutch and Africa with sharp pitched clean white surfaces and mirror backs hanging below, forming the contemporary.
A direct getaway from the retail into the second floor club pulls light through from new skylights. The design permits people to look down on the mosaic and product highlights on the first floor. The rails throughout the store are designed in the two toned triangular pattern found throughout Africa in black resin and stainless steel. The staircase features artwork on the risers and mirrored underbelly to lead people up to the club leading into the coffee bar and lounge which features the focal point is wrapped stone and porcelain with relaxed seating areas that reflect the same very relaxed style of the store and “club”.