Dior is pleased to announce the opening of its new Dioriviera pop-up at Gurney’s Montauk Resort & Seawater Spa, situated on Montauk’s most pristine stretch of oceanfront real estate.
Dior has popped up on the ocean front property of Gurney’s in celebration of this year’s Dioriviera capsule collection, designed by Maria Grazia Chiuri. This location is one in a series of exclusive Dioriviera global activations, including seven Dior boutiques as well as ten pop-up boutiques worldwide.
Upon entering the pop-up, guests are welcomed into a vibrant Dior oasis. The space is brought to life by fluo orange and fluo blue foliage which cover the ceilings for a dramatic effect. Outside of the pop-up guests can relax and enjoy a special Dior hangout haven finished with Dioriviera umbrellas and lounge chairs all available for purchase on location.
New York
Gurney’s Montauk Resort & Seawater Spa