Dior ' Lady 95.22' Ad Campaign

Dior

'Lady 95.22' Ad Campaign

Review of Dior ‘ Lady 95.22’ Ad Campaign by Creative Director Maria Grazia Chiuri along with Baron & Baron and Art Direction from Margot Populaire & Eleonore Tisseyre with Photographer Brigitte Lacombe with Emma Raducanu

In a unique campaign – signed by Brigitte Lacombe – connecting worlds, styles, and generations, Dior invites different exceptional women to celebrate the timeless allure of the Lady 95.22. Today, it is tennis player Emma Raducanu’s turn to adopt this must-have accessory. Driven by a deep spirit of independence, dear to Maria Grazia Chiuri, the Dior fashion and beauty ambassador carries the iconic leather bag dressed in the latte shade. A symbol of the House’s heritage, this object of desire is adorned with ruthenium color “Dior” charms, evoking the lucky charms of the founding-couturier. A celebration of the essence of Dior style.

Dior Creative Director | Maria Grazia Chiuri
Agency | Baron & Baron
Art Direction | Margot Populaire & Eleonore Tisseyre
Photographer | Brigitte Lacombe
Talent | Emma Raducanu

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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