The British actor continues his decade-long collaboration with the French fashion house
British actor Robert Pattinson once again leads Dior’s Fall Icons Campaign, continuing his ongoing role as the brand’s ambassador, a relationship that began in 2013 with Dior’s Homme fragrance ads. Since then, Pattinson has appeared in multiple menswear campaigns for the French fashion house, including the Fall 2016 ads shot by Karl Lagerfeld.
This marks Pattinson’s third appearance in Dior’s Icons campaigns, with this latest installment photographed by Alasdair McLellan in a minimalist studio setting. The images feature classic Dior pieces such as cashmere knits, Harrington jackets, wide-leg pants, and long, structured coats. The understated designs emphasize timeless wardrobe staples.
The campaign retains the same creative team as previous installments, with art direction by Ronnie Cooke Newhouse and styling by Melanie Ward. Makeup was handled by Lynsey Alexander, and hair by Anthony Turner.
In addition to core items in muted tones like gray—a color closely associated with the brand’s founder, Christian Dior—the collection includes accessories such as a messenger bag, tote, and weekender, all crafted from Dior Gravity leather and showcasing an enlarged version of Dior’s signature Oblique pattern.
The Fall segment of the Icons capsule collection will be available in Dior boutiques starting October 31. This campaign follows Dior’s recent exploration of wardrobe essentials under menswear artistic director Kim Jones, who has introduced other lines such as the 2020 Modern Tailoring capsule and the Dior Essentials line, blending elegance and casual style designed to endure over time.
