Emma Roberts Is The First Global Ambassador For Beauty Brand Kiko Milano
Kiko Milano has appointed Emma Roberts as its first-ever global brand ambassador in light of its recent partnership with L Catterton. The Italian beauty brand aims to enhance its global image with the actress and producer’s involvement in an upcoming campaign.
Roberts expressed excitement for the collaboration, stating, “The way [Kiko] thinks about beauty is truly inspiring and infinitely creative.” She highlighted Kiko Milano’s diverse range of products and collaborations that promote self-confidence through beauty.
Kiko Milano’s CEO Simone Dominici emphasized Roberts’ alignment with the brand’s values, noting her creativity and passion for colorful aesthetics. This strategic partnership underscores the brand’s commitment to innovation and artistic expression.
Roberts’ diverse acting career, which includes roles in popular series like “American Horror Story” and “Scream Queens,” aligns with Kiko Milano’s approach to collaboration with the entertainment industry. The recent launch of the Kiko x Bridgerton collection further solidifies the brand’s connection to global pop culture trends.
With a focus on expanding its presence in the U.S., Kiko Milano’s alliance with Emma Roberts underscores its strategic approach to global growth. The brand’s success in key markets around the world, as evidenced by its recent financial performance, positions it as a key player in the global beauty industry.