Brands Reunite for Exclusive Apparel Line Celebrating Football and Tradition
In a revival of their iconic partnership, Farm Rio, Adidas, and Flamengo come together once again to launch a fresh edition of apparel celebrating the passion for Rio’s beloved football team. This latest release introduces a range of exclusive prints and designs, including t-shirts, dresses, slippers, sandals, shorts, and jackets, all adorned in the team’s signature black and red colors.
The campaign, themed “Flamengo is a matter of tradition,” showcases the products through a heartwarming photo shoot featuring grandmother and granddaughter fans, capturing the vibrant energy and emotion of Rio’s streets on game days. This partnership, now in its second wave, promises to resonate with fans across generations who seek to express their love for the club with style.
Gustavo Oliveira, vice president of Communication and Marketing for Flamengo, expressed excitement for the new collection, stating, “We are very excited for this second wave, and we are sure that these pieces will be part of the daily lives of Flamengo fans who want to show their love for the club with great style.” The collaboration forms part of the celebration of Farm and Adidas’s 10-year anniversary, offering unique creations that blend Brazilian colorfulness with urban energy.
The Farm + Adidas + Flamengo Team collection will be available starting April 16, both online and in selected Farm stores across Brazil and globally through Adidas and Flamengo’s official channels.
