Fendi 'Fendi For Yourself' 2025 Ad Campaign

Fendi

'Fendi For Yourself' 2025 Ad Campaign

Review of Fendi ‘Fendi For Yourself’ 2025 Ad Campaign with models Nara Aziza Smith and Katseye

The many moods of Fendi are celebrated in the brand’s latest handbag campaign, cleverly titled “Fendi For Yourself.”

The digital-forward campaign explores an intersection between the personalities of two of the house’s most iconic bags – the Peekaboo and the Baguette – and brings this spirit to life through its casting, which features influencer and model Nara Aziza Smith and the international girl group Katseye. The minimal perspective of the group portraits put and emphasis on the bags themself and the creative individuals who wear them, making for a simple ode to daily dressing and personal style.

Fendi Creative Director | Silvia Venturini Fendi
Models | Nara Aziza Smith and Katseye


Senior Fashion Writer | The Impression