GCDS

Fall 2023 Ad Campaign

Review of GCDS Fall 2023 Ad Campaign by Creative Director Giuliano Calza and Photographer Ellisse Studio with models Stella Lucia Deopito, Francesco Ruggiero, Victoria Stella Doritou, and Teddy Corsica

GCDS sends kisses from Naples with its new Fall 2023 campaign shot by Ellisse Studio, a photography duo consisting of Alice Beltrami and Filippo Telaro.

Cleverly leaning into the brand’s core identity of a quintessentially Italian take on youthful streetwear, the campaign subverts recognizably Italian entities: namely Naples and its eponymous pizza. Shots of the coastal city’s bay and skyline are ironically paired with portraits wherein those shots are revealed to be blown up travel postcards. A shot of rapper Teddy Corsica (who has also been a muse for Valentino’s Pierpaolo Piccioli) answering a phone in a surreal office setting is paired with one of the brand’s recognizable phone bags, while elsewhere he joins the other three cast members to indulge in a cheesy slice.

Cheeky and playful, the cleverly composed images feel like the perfect showcase for GCDS’ spirit of cartoonish cool.

GCDS Creative Director | Giuliano Calza
Photographer | Ellisse Studio
Models | Stella Lucia Deopito, Francesco Ruggiero, Victoria Stella Doritou, and Teddy Corsica
Stylist | Elena Mottola