Givenchy Unveils Exclusive Collaboration With The Graphic Artist Chito
Matthew Williams Invites Artist Chito To Collaborate on Givenchy’s Spring 2022 Collection
Givenchy partners with artist Chito on selected pieces to debut in its Spring 2022 Pre-collection. Givenchy’s Creative Director Matthew Williams, who has long been a friend and fan, invited the Seattle-born, Mexico-based artist to collaborate.
Chito brings his signature hand-sprayed graphics and cartoon like motifs to Givenchy’s Spring collection. Williams shares Chito’s admiration of using air-brushing techniques to create one-off individual pieces, so Givenchy found a method to replicate the airbrushed motifs by hand on a larger scale.
Coming from creating unique pieces with airbrushed embellishments on rare objects and garments, and now being able to bring them to the world is something special in itself,” said Chito. “Only Givenchy would be able to make that happen.”
Chito is the fashion-focused alter ego of artist Sancheeto that frequently collaborates with Supreme, among other brands. The artist’s Instagram account showcases a range of his motifs such as oil drops, cats, and smiley faces on items by RIMOWA, Dior, and Moncler. The artist’s account on menswear market place Grailed, also includes graffiti reworks of Acne Studios, Comme des Garçons, Kenzo and Off-White.
Conceived as a celebration of individual style, a series of iconic pieces features a fresh spin on House emblems alongside idiosyncratic Chito characters. His cartoon dog, Truehearted, (a Pop-inspired motif of a girl with a heart), and 4G Heart, (which is a fusion of the Givenchy DNA and the artist’s signature), appear on pieces for women and men, like t-shirts, a zip-up silk shirt, sweaters, hoodies, windbreakers and Bermudas.
Accessories include versions of Givenchy’s bestselling Antigona vertical bag and 4G crossbody and bucket styles; Truehearted on white leather city sneakers, and Marshmallow slides in black with a contrasting 4G emblem. Chito also reworked the iconic RIMOWA carry-on. Other accessories include a silver water bottle and baseball caps.
A special preview of the collection will launch on WeChat in China on July 9th and roll out to Givenchy stores worldwide and on givenchy.com on July 16th.
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