Review of Gucci Ken Scott Spring 2021 Ad Campaign by Creative Director Christopher Simmonds & Photographer Mark Peckmezian with models
Gucci announces a special collection featuring the work of fashion pioneer Ken Scott. The collection is given a beautiful campaign treatment by creative director Alessandro Michele and photographer Mark Peckmezian.
Ken Scott was a creative pioneer and mainstay of the Milan fashion scene in the ’60s and ’70s. Renowned for his visionary sense of color and pattern, Scott developed a symbolism of psychedelia and flowers which helped to pave the way for the hippie aesthetic. It’s easy to see why Alessandro Michele, with his love of vintage flair, would find inspiration and a kindred spirit in Scott.
Ken Scott was a really great creator of fabrics. He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.
– Gucci Creative Director Alessandro Michele
The campaign imagery expands Scott’s vibrant floral patterns out into a richly visual world. A room is lavishly decorated with Scott’s patterns, from wallpaper and curtains to rugs and upholstery. Peckmezian captures a group of eclectically elegant flower children as they lounge among this interior space, recalling hazy imagery of 70’s counter-culture book clubs.
Though the hippie movement failed to realize its ideals, and its optimism has died away, their dream of a peaceful and loving world feels more salient than ever. With this campaign, Gucci pays tribute to the work of an artist who helped to shape that dream and restates the movement’s principles of inclusion and free love. And as always, they do it with impeccable style.
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer | Mark Peckmezian Hair | Alex Brownsell Makeup | Thomas De Kluyver
WHERE FASHION GETS CREATIVE
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