H&M and Heron Preston Host NYC Donation Pop-Up

Fostering Circularity, the Clothing Donations Will be Upcycled Into a Special Collection, with Donors Getting Special Access

H2, the collaborative endeavor between designer Heron Preston and H&M, hosted a special clothing donation pop-up in New York City as part of its circularity and upcycling initiative.

From March 8-10, New Yorkers were invited to drop of clothes at SoHo location. Donations were rewarded with personal tokens, giving priority access to upcoming creative events at the project’s studio and event space, opportunity to buy pieces from the upcycled collection, and discounts on other H2 collections.

Announced on February 29th, the partnership will include mentorship programs and a circularity and upcycling initiative, as well as seasonal collections. Along with the release of the first collection, H2 has put out an open call for young, New York-based designers to apply for the program. Three talents will be selected to work alongside Heron Preston, creating a unique collection of upcycled fashion, based on donated clothes from personal closets around New York, and gaining unique knowledge and experience during the process. Selected designs will be featured in upcoming seasonal collections, reflecting the ethos of H2 as a creative collective.

The creative work will take place at a studio and incubator space in New York City. The studio will also host a series of seminars, workshops and experiences, curated by Heron Preston and featuring leading experts in the circular fashion space. H2 EXCHANGE will also launch an Instagram account to serve as a community hub for the project, as well as a space to share experiences, information, and output along the process.