The partnership brings Jacquemus into international football, reinterpreting the French national team’s visual identity through fashion, sport, and cultural heritage
Jacquemus unveiled a new collaboration with the French Football Federation and Nike on June 1, 2026, introducing a collection that reimagines the visual language of the French national team through the distinctive perspective of founder Simon Porte Jacquemus. The project also includes youth-focused nonprofit organization Sport dans la Ville as an associated partner, extending the initiative beyond fashion and sport into community engagement.
Rooted in Simon Porte Jacquemus’ personal connection to football, the collection draws inspiration from a vintage navy Nike tracksuit jacket he wore during his youth in the South of France. That memory serves as the foundation for a wardrobe that revisits the visual culture of 1990s football through simplified silhouettes, classic materials, and a refined interpretation of French sportswear.
Designed at the intersection of sport, culture, and everyday life, the collection reflects football’s growing influence beyond the stadium. As the sport continues to shape contemporary style, identity, and creative expression, Jacquemus applies its minimalist design codes to familiar athletic references. The collection explores France’s tricolour palette of blue, white, and red, while reinterpreting signature stripes and traditional football motifs through a more elevated lens. Technical fabrics give way to classic materials, reinforcing a sense of permanence and connection to the game’s heritage.
At the center of the project is a jersey that will be worn by players of the French national team as a pre-match shirt during the summer’s major international competitions. Its appearance on the pitch positions the collaboration not only as a fashion project but as an active part of the team’s contemporary identity, connecting performance with cultural expression on a global stage.
For Jacquemus, the collaboration also carries personal significance. Growing up in the South of France, football was embedded in daily life and served as a shared cultural language across generations. The French national team, in particular, occupies a unique place within the country’s collective memory, representing moments that have extended beyond sport into broader national culture.
The inclusion of Sport dans la Ville reinforces a broader commitment to youth empowerment and social impact through sport. As luxury brands increasingly engage with football as both a cultural platform and a global audience, the collaboration reflects a wider shift toward partnerships that blend performance, lifestyle, and community initiatives.
Arriving at a moment when football’s influence on fashion continues to accelerate, the Jacquemus, French Football Federation, and Nike collaboration underscores how the sport has evolved into a powerful cultural force. By bringing together one of France’s most recognizable fashion voices with its national team and one of sport’s most influential brands, the project positions football not simply as competition, but as a shared expression of identity, memory, and contemporary culture.
