Review of Jil Sander+ Spring 2024 Ad Campaign by Creative Director Heiko Keinath with Photographer Nikki McClarron and models Nadine Kirilova and Pascal Thulin
Jil Sander+ eases into summer adventure with the new campaign for its latest collection, photographed by frequent collaborator Nikki McClarron.
The campaign continues the adventurous offshoot’s practice of putting its elegantly utilitarian collections in conversation with a new travel destination each season, this time staying a little closer to home in Italy. Tranquil and bright, McClarron’s portraits exude a vibrant sense of local color while echoing the calm serenity of the Italian countryside and its lakes.
The Jil Sander+ journey quietly evolves with each new season, collection, and location. This latest campaign is another strong example of the brand’s cohesive vision of design in touch with the motions of the world, and it inspires us to get out there.
Jil Sander Creative Directors | Lucie and Luke Meier
Art Director | Heiko Keinath
Photographer | Nikki McClarron
Director | Stephen Kidd
Models | Nadine Kirilova, Pascal Thulin
Stylist | Malina Joseph Gilchrist
Hair | Daniela Magginetti
Makeup | Michiko Ikeda
Casting Director | Julia Lange