The Pimlico store installation brings together Constance Spry’s historic floral vessels and contemporary British horticulture
JW Anderson has partnered with Burnt Fen Flowers to mark the 2026 RHS Chelsea Flower Show, transforming its Pimlico store into a temporary installation dedicated to British floral design, craft, and horticultural heritage.
Timed to coincide with the annual Chelsea celebrations, JW Anderson Pimlico will present a display centered around a selection of historic vases designed by influential 20th-century florist Constance Spry in collaboration with Fulham Pottery. Known for reshaping modern floral arranging through a more sculptural and naturalistic approach, Spry combined horticultural expertise with an instinct for decoration that challenged the rigid conventions of her era.
Fifteen of Spry’s mantle vases, recognized for their off-white glaze and sculptural silhouettes, will be installed throughout the space. Five will feature arrangements created by Alfie Nicholson, founder of Burnt Fen Flowers, while an additional series of planted floral compositions will appear outside the storefront.
Founded in 2019, Burnt Fen Flowers operates a five-acre flower farm in the Norfolk Broads, cultivating nearly 100 flower varieties with a focus on biodiversity and seasonal growing practices. The collaboration reflects a shared interest in craftsmanship, sustainability, and the relationship between contemporary design and traditional horticulture.
Positioned as a hybrid space for homewares, antiques, art, and fashion, JW Anderson Pimlico continues the brand’s broader exploration of interiors and collectible objects beyond clothing. The installation also reinforces the growing role of floristry and botanical presentation within luxury retail environments, where temporary experiential displays increasingly function as extensions of brand identity.
To accompany the project, JW Anderson will gift cosmos flowers grown at the Burnt Fen Flowers farm to the first 50 customers making purchases at the Pimlico location.
