The May 23rd Show Will Coincide With Collaborative Activations Across the City
Louis Vuitton has its Cruise 2025 fashion show in Barcelona on May 23, 2024. This runway show is the key component of a broader collaborative activation across the Catalan capital, which will also include the Louis Vuitton 37th America’s Cup Barcelona, featuring the qualifying events for the prestigious sailing competition.
In addition to the fashion show, Louis Vuitton has planned various activities to coincide with the LV Cup and the 37th America’s Cup Barcelona, including hospitality arrangements, exhibitions, and cultural events, aiming to attract attendees from across the globe. The brand will also launch its anticipated City Guide for Barcelona and collaborate on educational initiatives promoting creativity and design in the city.
It is an immense pleasure to collaborate with the city of Barcelona sharing common values with Louis Vuitton that are deeply anchored into a remarkable heritage and the passion for creativity. The upcoming Cruise fashion show, encapsulating Women’s Artistic Director Nicolas Ghesquière’s vision for the collection, as well as the upcoming Louis Vuitton Cup and the 37th America’s Cup will undoubtfully capture Louis Vuitton’s long-standing relationship with Barcelona and the Catalan region in the most ultimate way.
– Pietro Beccari, Chairman and CEO of Louis Vuitton
Louis Vuitton’s ties with Barcelona are deep-rooted, dating back to the early 20th century when it actively participated in the 1929 Barcelona International Exhibition. Georges Vuitton, son of the brand’s founder, played a significant role in the exhibition, receiving recognition for Louis Vuitton’s craftsmanship. Since opening its first store in Barcelona in 1987, the brand has expanded its presence in the region, with six leather goods workshops in Catalunya employing over 1800 people.
Previous Cruise shows for the brand have been held at locations like John Lautner’s Bob & Dolores Hope Estate in Palm Springs and Oscar Niemeyer’s Contemporary Art Museum in Niterói. The specific venue for the upcoming Barcelona show has yet to be named.
