The bond between the brand and the global sensation highlights fashion’s alignment with K-Pop
Louis Vuitton has formally introduced Felix, a member of the South Korean group Stray Kids, as its latest House Ambassador.
Having made appearances at the Louis Vuitton Prefall 2023 Women’s show in Seoul, the Cruise 2024 event on Italy’s Isola Bella, and adorned in Louis Vuitton for his performance at Lollapalooza Paris, Felix has developed a deep relationship with the brand. Their association is strengthened by his distinctive identity, vision, and fashion sense, which resonates with global audiences.
I am delighted to welcome Felix as our House Ambassador. I first encountered Felix during my Prefall presentation in Seoul. Our connection was immediate. I greatly admire his talent, energy, distinct personality, and bold fashion choices.
– Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections
Felix plays multiple roles in Stray Kids, serving as a dancer, rapper, and vocalist. His striking appearance and unique voice have captivated fans worldwide.
Stray Kids, represented by JYP Entertainment, has been making waves internationally. The group marked its presence by topping the U.S. Billboard main charts “Billboard 200” and “Artist 100” with their album “★★★★★(5-STAR)” in June 2023. Prior to this, they had released mini albums “ODDINARY” and “MAXIDENT” in 2022. Furthermore, they were recognized with a nomination for best K-pop at the MTV Video Music Awards.
This collaboration is in line with a noticeable trend in the fashion world, where prominent K-Pop artists are increasingly partnering with major fashion brands. This is evident from Dior’s recent announcement of Tomorrow X Together as their house ambassadors.