Louis Vuitton Pre-Fall 2025 Menswear Ad Campaign

Review of Louis Vuitton Pre-Fall 2025 Menswear Ad Campaign by Creative Director Pharrell Williams with Photographer Rosie Marks

The Louis Vuitton Pre-Fall 2025 Men’s campaign, photographed by Rosie Marks, charts a smooth and cinematic journey from Paris to Miami—a visual narrative shaped by Pharrell Williams’ interpretation of the modern-day traveler. Set against backdrops of yachts, city skylines, and open water, the campaign captures a sense of easy elegance and mobility, where travel is as much about style as it is about destination.

The wardrobe shifts between two environments: the tailored transit of the voyage and the pastel-soaked ease of arrival. Looks include crisp suiting in neutral tones, retro driving jackets, and relaxed knitwear, all styled with oversized sunglasses and statement bags. Onboard a boat or standing seaside, models wear silk bowling sets, moiré-effect tailoring, and linen suiting that nod to both nautical heritage and the idea of leisure reimagined through a luxury lens. Accessories add personality—from monogrammed raffia totes and dolphin-shaped bags to pearl-embellished jewelry and hotel-slipper-inspired footwear—each piece layered with subtle storytelling and wit.

The campaign is polished and immersive, evoking the freedom of movement and sun-drenched sophistication of a transatlantic getaway. Rather than leaning into overt drama or emotion, it invites the viewer into a composed and curated escape—one that is quietly opulent and gently playful in its embrace of both tradition and modern flair.