Marni opens its ‘Marnifesto’ Pop-Up Store at Neiman Marcus Beverly Hills, Los Angeles
Marni has unveiled a ‘Marnifesto’ Pop-Up Store at Neiman Marcus Beverly Hills, Los Angeles. Located on the ground floor, the 35 mt2 space showcases Marni Spring 2021 Vol. 2, offering a unique backdrop to women’s and men’s ready-to-wear and accessories designed by creative director Francesco Risso in the occasion of the Marnifesto digital event.
Winking at an art installation, the space revisits the mantra of the collection—the collective work in the studio. Rainbows of colors inspired by the garments’ tones bloom through an imposing construction that combines recycled materials, such as wood and fabrics, assembled in a crafty yet inspiring way. The Marnifesto graffiti-sprayed banner standing at the center of the structure appears as a slogan of unapologetic freedom. The floor, interpreted like a multicolored rug, reproduces one of the collection’s signature prints, creating a stimulating interplay of motifs.
The Marni SS21 Show Collection is all about poetry, positive thinking, unity, Inclusion and Love and exactly what our clients are looking for at this time. For us this is an opportunity to make retail more personal and engage the customers with the brand in a new way.
– Monica Voltolina M, CEO Marni USA
The open area leverages on a sense of continuity with the surrounding space and allows visitors to engagingly interact with the collections. Women’s and men’s clothing hailing from the runway are displayed on Marni’s signature, sinuous steel rails covered with the collection prints. Along the path, geometric display tables wedged on each other host bags, shoes, small leather goods and accessories.
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