Review of Marni x No Vacancy Inn Summer 2023 Ad Campaign by Marni Creative Director Francesco Risso and No Vacancy Inn Tremaine Emory, Acyde, Brocky Marcianowith with Photographer Derrick Ofosu Boateng
Marni and No Vacancy Inn come together for a vibrant and psychedelic campaign in celebration of their collaborative summer capsule. The campaign was shot by photographer and artist Derrick Ofosu Boateng.
Captured in Accra, Ghana (the artist’s home country), Boateng deploys his signature artistic approach to creating the campaign, capturing meticulously composed group portraits via digital camera and then augmenting them with a bold and bright, Afropop color palette. Alongside the bright smiles of his characters, visual motifs like local fruits and beach games bring a burst of summer freshness.
The collaboration forms the latest entry in the Marni Jam series, which sees the idiosyncratic Italian brand team up with like-minded yet distinct designers from around the world. With a perspective that balances global thought with local action, this bright and optimistic campaign is a powerful example of the magic that can happen when creative minds come together.
Marni Creative Director | Francesco Risso
No Vacancy Inn Creative | Tremaine Emory, Acyde, Brocky Marciano
Photographer | Derrick Ofosu Boateng
Models | Welbert Adjei Darko, Kubah Acquah, Emmanuel Boateng, David Hammond, Jethro Mortin, Herbert Adjei Darko, Eugenia Otoo, Anne Mike Foye, Akosua Attakorah
Location | Accra, Ghana