Max Mara Holiday 2021 ad campaign

Max Mara

Holiday 2021 Ad Campaign

Review of Max Mara Holiday 2021 Ad Campaign by Director Virgilio Villoresi

Max Mara welcomes the season of holiday gift giving with a charmingly adorable campaign by director Virgilio Villoresi.

Villoresi’s short film combines stop-motion and hand-drawn animation, two approaches that recall classic animated holiday films while echoing Max Mara’s penchant for strong craft. Incredibly cute hand-drawn animal characters come to life in a holiday workshop, where they spend the night playing with gift-ready Max Mara pieces like pencils, scrunchies, and scarves.

The whimsical campaign is a smart way to put a simple focus on giftable pieces for the holidays while still finding a genuine narrative of warmth and fun.

Max Mara Creative Director | Ian Griffiths
Director | Virgilio Villoresi

Senior Fashion Writer | The Impression