The Brand’s First Beach Club Takeover Starts the Summer With a Bang
To celebrate the start of summer, Michael Kors has launched a special takeover of Miami hotspot Joia Beach from May 22nd to May 27th. It’s the first beach club takeover for the brand, an activation that has become increasingly popular for European luxury brands during the summer season.
Club Kors will immerse guests in the Michael Kors brand through design elements that completely transform the space. The activation will also feature a special pop-up shop featuring a special edit of accessories, ready to wear, and a collaboration with Funboy floats.
To kick off the activation, the brand hosted an exclusive party on the evening of May 21st for a group of VIPs, influencers, and Miami tastemakers. Guests included Bretman Rock, Camila Coelho, and a special DJ set by James Kennedy.
