The campaign starring Gus Kenworthy, Mia Regan, and Richard Permin reframes alpine performance through lightweight layering and outdoor exploration
Moncler Grenoble trades snow-covered peaks for the desert landscapes of Tucson Mountain Park in its Spring/Summer 2026 campaign, expanding the label’s alpine identity into a warmer-weather outdoor wardrobe built for exploration and adaptability.
Photographed against Arizona’s red rock terrain, towering cacti, and open skies, the campaign stars freestyle skier Gus Kenworthy, freeride skier Richard Permin, and model and hiking enthusiast Mia Regan. Together, they navigate the desert landscape from sunrise through nightfall, positioning the collection within a broader narrative of movement, community, and off-grid adventure.
The collection continues Moncler Grenoble’s focus on technical functionality, reworked here for summer conditions through lightweight, modular layers engineered with water-repellent, breathable, and windproof properties. Across the range, performance details including carabiners, reflective accents, scoubidou pullers, precision pocketing, and drawstring systems reinforce a utility-driven visual language without abandoning the brand’s elevated approach to outdoor dressing.
Select garments incorporate collaborations with technical specialists including GORE-TEX®, YKK® AquaGuard® NATULON® zippers, and RECCO® safety technology, underscoring Moncler Grenoble’s ongoing emphasis on engineered performance within luxury sportswear.
Nature serves as both backdrop and motif throughout the collection. Botanical prints inspired by yucca, agave, and cactus appear across shirts and Bermuda shorts, while a palette of sand, cream, mineral tones, moss green, sky blue, and muted pink reflects the surrounding desert environment.
For women, the collection explores softer technical silhouettes through nylon outerwear, pastel velvet corduroy, and summer tweed, incorporating removable sleeves, cinched waists, concealed hoods, and mesh ventilation details. The men’s offering centers on lightweight packable outerwear, trekking-inspired layers, utility vests, and cotton-linen separates designed for transitional outdoor conditions.
While rooted in Moncler Grenoble’s mountain DNA, the Spring/Summer 2026 collection shifts the conversation away from alpine extremes toward a broader interpretation of outdoor living — one defined less by performance spectacle and more by mobility, atmosphere, and the growing luxury appeal of nature-driven escape.
