Moncler continues it’s Genius Program with the first drop by collaborator Hiroshi Fujiwara
Japanese designer Hiroshi Fujiwara has many faces such as creator, producer, musician and godfather of streetwear and now he can add Moncler collaborator to the list.
His diverse background underscores his approach to crafting collections: wide-reaching reference, extensive sampling and offbeat collaborations, all fused together by his cultural sixth sense. He approaches fashion from a personal, if not egotistical, point of view: in making clothing that he himself would like to wear, Fujiwara touches a chord in his followers.
At Moncler, Fujiwara merges functional design and mysterious slogans with the brand’s technical expertise, delivering seemingly normal pieces that are in fact full of hidden surprises. This season, the offer includes, for the very first time, a capsule of womenswear, together with Fujiwara’s signature urban staples. The palette is in rhapsody of black, while the look is layered and functional.
The first drop of 7 Moncler FRGMT Hiroshi Fujiwara 2021 focuses on lighter, mid-season items. For men, the range features bombers, puffers, workwear jackets, a diverse range of outerwear that nods to the designer’s streetwear heritage, and sophisticated takes on jersey tops, jumpers, bermuda shorts and trousers. For women, the range includes a quilted skirt matched with a puffer, a dress with quilted top, and outerwear shapes borrowed from the man’s wardrobe. Security patches and the new logo devised from Moncler’s vintage labels characterize the items, both boldly and discreetly.
The second drop reboots the Fujiwara aesthetic for winter, transporting the streetwear mood to a snow-capped mountain. The voluminous puffer stars – skimming the ankle, or hitting the waist, in gloss-black technical nylon. There’s a sharpened-up ’90s grunge influence at play – in fuzzy buffalo-check wool and plaid overshirts with quilted details. Winter staples take all-weather dressing from head-to-toe with a monochrome spin on the traditional jacquard-knit jumper, fleeces, or kilt-like puffer skirts, topped with a slick baseball cap, or bucket hat. A new MONCLER FRGMT embroidered logo counters the collection’s clean lines and technical fabrications, with a crafty hand-doodled effect.
Always with an eye on tomorrow, Fujiwara has created a few garments with sustainable features. A puffed out anorak is crafted in organic cotton and sustainable fabrics, while quilted jackets include fabrics made with recycled nylon, and adorned with recycled brass snap buttons. The slogan of the season that runs along the back of a jacket, sounds rather matter-of-fact: World Of Moncler. Whether right side up or upside down, read from any perspective its acronym, WOM, always reads the same. This reflects Fujiwara’s consistent take on Moncler. He embraces its heritage, strength and uniqueness, the pinnacle of innovation, finest design, and communication as a distinctive whole.
As ever for Fujiwara, the collection involves different collaborations across a spectrum of sub cultures. British leather specialist Lewis Leathers returns to the fold, collaborating on a new version of their classic 441 Cyclone jacket, whilst interpretations of the iconic Chuck 70, a modern ode to the Chuck Taylor All Star, and Jack Purcell were created with Converse. The collection also includes an array of hats, beanies and bucket hats.
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