The E-Retailer Partners with Designers for a Curated Capsule and Campaign in Celebration of American Menswear
Online menswear retailer Mr Porter has announced the launch of Mr Porter in America, a special collection created in collaboration with American and global designers with a focus on American menswear, and will be exclusive to the site.
Debuting on October 19th, the collection features more than 40 brands with more than 600 pieces across ready-to-wear, footwear, accessories, and fine jewelry from Bode, Tom Ford, Rhude, Gallery Dept.,Thom Browne, Ralph Lauren RRL, and more. The collection also features an exclusive capsule from Jerry Lorenzo’s Fear of God coming December 2022. Within the collective capsule, Mr Porter will also introduce 11 new brands to the site, including Cherry LA, Greg Yuna, and Collina Strada.
Over three consecutive weeks, Mr Porter In America will celebrate the collection with a global campaign that draws inspiration from three distinct American tableaus: Week one, Coast to Coast, a campaign that captures the paradisal of American coastal culture; week two, Downtown Culture, a campaign that spotlights the nightlife and streetwear movements; and week three, The Pioneer Spirit, a campaign that captures the essence of adventure in the great outdoors.
Shared across all Mr Porter channels, the campaign will include exclusive editorial content including a sneak peek into The Elder Statesman’s Los Angeles factory, an interview with NY-based jeweler Greg Yuna and a feature on Miami’s emerging subcultural nightlife spots, as well as video and photo profiles that capture various communities throughout the continental US.
The project will commence with a launch party in Los Angeles on Wednesday October 19th, and culminate with an event in Miami, Florida on Tuesday November, 1st.
“The US has always heavily influenced us from an artistic and commercial point of view. From established brands such as Tom Ford and Ralph Lauren to contemporary talents including Cherry LA and Gallery Dept., we are proud to bring this unique and one-of-a-kind collection to our global customers.”
– Sam Kershaw, Buying Director, Mr Porter
The full list of brands included the collection comprises Bode, Camp High, Cherry LA, Collina Strada, Come Tees, éliou, Enfants Riches Déprimés, Fantasy Explosion, Fear of God, FoundRae, Gallery Dept., General Admission, Greg Lauren, Greg Yuna, Guess USA, iggy, Jacques Marie Mage, James Perse, Jeff Hamilton, John Elliott, Les Tien X Alm, Luis Morais, Manresa, MAOR, One Of These Days, Polite Worldwide, Randy’s Garments, Reese Cooper, Rhude, Rick Owens, RRL, Santangelo, SHAY, Sid Mashburn, Sorry In Advance, Sydney Evan, The Elder Statesman, Thom Browne, Timex X Jacquie Aiche, Tom Ford, and Y,IWO.
