Palm Angels Lands In New York With Their First NYC Flagship In Soho
Paris. Seoul. New York.
Palm Angels draws its trajectory of global expansion in a triangle that has the world’s fashion capitals at its apexes, and arrives in New York City, at 70 Greene Street, with a space that simultaneously expresses its Milanese origins, as conveyed by the store’s project and the brand’s design, and the content of its collections, inspired by the values of West Coast subcultures, the sense of freedom, ease and individuality, typical of the communities of Los Angeles.
The creative drive originated from American culture also led to the design of the brand’s logo, which is inspired by the great American newspapers’ headers, in particular The Los Angeles Times and The New York Times.
It is right in New York that Palm Angels opens its third U.S. boutique, choosing Greene Street, in the vibrant district of SoHo, and grafts a store there, designed by Gilles & Boissier, that is a synthesis of the brand’s two founding pillars, the rigorous design and the poetic rawness of suburban environments, which serve as a humus for youth cultures.
The store, 215 square meters arranged on two floors, ground and basement, captures this dual matrix of the brand, and renders it in a space that blends classic and austere elements with raw textural effects, precious marble and calamine elements, blacks with grays and touches of pink, metal displays and raffia panels.
From the entrance, a striped pavement in black and grey marble, offers directions and invites to self-explore the interiors, the cabinet area in brown marble, the racks, shelves and counter in calamine with its industrial look interacting with niches and fitting room covered by raffia and finding a counterpoint with the succession of pink suspended ceiling.
A black marble stair leads to the basement where the continuity of materials finds different functions and expression: the shelves are in raffia with black wood profiles, the cash area is panted in pink, while the fitting rooms are covered with palm tree pattern wallpapers.
The store opened on October 14th and features all Palm Angels collections and collaborations, with special and exclusive sales for the U.S. market.
Location | 70 Greene Street, NYC