proenza schouler fall 2023 ad campaign photos by with chloe sevigny

Proenza Schouler

Fall 2023 Ad Campaign

Review of Proenza Schouler Fall 2023 Ad Campaign by Photographer Davit Giorgadze with Talent Chloë Sevigny

Proenza Schouler explores the inner life of the modern muse with its new Fall 2023 campaign by photographer Davit Giorgadze, who turns his lens on the inimitable Chloë Sevigny.

The Fall 2023 season marked twenty years since the start of Proenza Schouler, a joint endeavor from founders and creative directors Jack McCollough and Lazaro Hernandez. In celebrating the occasion, the duo looked to the creative women in their immediate orbit, real-life muses who both influence the design vision of the brand and bring it to life through their wearing it.

One such woman was Chloë Sevigny, the indie darling who opened the show and now returns to front the campaign. Giorgadze’s portraits of the actor and style icon are intimate and spontaneous, carrying forward the collection’s multifaceted exploration of daily dressing that is sophisticated but organic. Finished off with the brand’s signature art direction, the imagery is a quietly powerful assertion of Proenza Schouler’s consistent practice of dressing the modern muse.

Balancing star power with quiet confidence and a grounded take on luxury, Proenza Schouler celebrates decades of timeless style both past and yet to come.

Proenza Schouler Creative Directors | Jack McCollough and Lazaro Hernandez
Agency | Total Management
Photographer | Davit Giorgadze
Talent | Chloë Sevigny
Hair | Joey George
Makeup | Emi Kaneko


Senior Fashion Writer | The Impression