Self Portrait Spring 2022 Fashion Show


Spring 2022 Ad Campaign

Review of Self-Portrait Spring 2022 Ad Campaign by Creative Director Lina Kutsovskaya and Photographer Harley Weir with model Bella Hadid

The many sides of the self-portrait woman are revealed in a new series of images of Bella Hadid, previewing key looks from the Spring Summer 2022 collection. 

Captured by British photographer Harley Weir, the transformation reflects the journey from self-searching to self-determination. 

“When I think of the self-portrait woman, I never just have one person in mind. For me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives. – Han Chong, Creative Director And Founder, Self-Portrait 

“This collection is a love letter to the self-portrait woman – one who is free to face the world, feel like herself and have fun again.” – Han Chong 

After what feels like a lifetime spent indoors, the collection is defined by contemporary needs – strong, feminine styles that are soft and relaxed at the same time.  

The story will continue with the Spring Summer 2022 campaign starring Bella Hadid and captured by Harley Weir which will be released in full alongside the collection’s launch in January 2022.

Self-Portrait Creative Director | Han Chong
Creative Director | Lina Kutsovskaya
Photographer | Harley Weir
Models | Bella Hadid
Stylist | Haley Wollens
Hair | Jawara Wauchope
Makeup | Sam Visser

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