Skims channels star power and personal style for its latest campaign. Shot and directed by photographer Vanessa Beecroft, the ad features an impressive lineup of talented women: Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado.
The campaign celebrates confidence, individuality, and feeling great in one’s own body. As a smart way to carry out these themes, the campaign makes the great move of having each star style themselves, picking out the Skims underwear and basic layers that they would wear in their real lives.
In addition to the sensual and minimalist portraits, the campaign features a video wherein each star shares thoughts and experiences on how it feels to wear Skims. It’s a clever and down-to-earth way to spotlight the personalities of these creative women while emphasizing the brand’s value of helping people feel comfortable and confident in their own skin.
Skims Creative Director | Kim Kardashian Photographer | Vanessa Beecroft Talent | Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado
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